Cherry Yung, the Founder and General Manager at Elite Wine Refrigeration. Her journey began when she graduated with from Newcastle University in 2015 with her partner, where she found a market for wine cooling and pursued her ambitions to revolutionise the wine storage market, which fueled her dedication to creating Elite Wine Refrigeration.

Cherry's commitment and hard work have transformed Elite Wine Refrigeration into a prominent distributor of wine storage solutions, boasting exclusive partnerships with leading European brands as well as building a brand new showroom for wine fridges in 2021. Her passion for providing high quality products and exceptional customer service has made Elite Wine Refrigeration a name to reckon with in the industry.

Hayley Warner is the Operations Manager at Elite Wine Refrigeration. Before joining the company, Hayley was a professional actress and musical theatre performer with over 10 years of experience, a BA Hons degree in Music Theatre and Masters degree in Acting.

After years of performing and part-time hospitality positions, Hayley decided to settle down in her hometown of North Wales and find a company she could grow and thrive in, and Elite Wine Refrigeration welcomed her with open arms and taught her everything she knows about wine storage to this day.

Hayley's journey with Elite Wine has been nothing short of impressive. She started as a Business Administrator in September '21, swiftly transitioning to the role of a Sales Executive. Her dedication, expertise, and exceptional performance have led her to her current position as Operations Manager, where she continues to contribute significantly to the success of Elite Wine Refrigeration. With her dynamic career trajectory, Hayley is a valuable asset, ensuring top-notch operational excellence and customer satisfaction at Elite Wine Refrigeration.

Joining the company in 2024; Danielle is already a key part of the team bringing a wealth of experience from both the hospitality and B2B sales roles. Graduating from Chester university with a BA in History, Danielle has proven herself to be able to adapt to all roles within the business.

Danielle is working mostly on the B2B side of the business and dealing directly with our trade customers to ensure their wine coolers, wine racks and beverage coolers are all delivered as planned and in perfect condition.

The energy and enthusiasm that Danielle brings to the office is mostly driven by eating extremely spicy food of an evening, sometimes at lunch, as a rule of thumb there must be atleast 1 scotch bonnet for tea.

Heading up the B2B sales side is Steve, he brings a wealth of experience to our B2B operation, having spent his whole career in within the kitchen and distribution industry. His contacts, experience and dedication to Elite have opened many doors that we would not have been able to achieve without him.

Having worked with major contractors, distributors in the past; Steve has a brilliant personality and is able to see opportunities that none of us see, this is why Steve is such an important part of our buusiness.

Of course, over the years he has unfortunately been forced to lose some hair, however, that is part and parcel of travelling the length and breadth of the UK, Ireland and beyond.

Our on the road sales team is an important part of the business, Aaron is an expert in building long term relationships with the kitchen studios, interior designers and other trade outlets that we supply.

The key to a good sales team is understanding the product at a level you can explain the benefits and in some cases, show the benefits first hand - Aaron is absolutely blessed on this front - you can expect a huge smile, bouquet of flowers and if you are a lucky a thorough photo shoot of your showroom.

One thing that stand's out with Aaron is, when he is hungry, he's HUNGRY - nothing will stop him from getting some food, the energy it takes to keep smiling all day, every day, we are not surprised.

Our warehouse operation is what sets us apart from our competitors, heading that up is Malcolm, the most friendly, acomodating and hard working individual you will ever meet. Malcolm has lots of experience working within warehouse environments and always makes sure our customers wine and beverage coolers are leaving in the best condition before they are loaded onto delivery vehicles.

Our warehouses are a key part of Elite's business, allowing us to offer all services in house, such as; door reversals, return grading, reconditioning and any custom requests such as gift wrapping!

Although Malcolm has a gentle nature, you can find him shouting at his TV on a Friday night when Liverpool FC are playing with his well earned Chinese (Black bean chicken or Sweet and sour and a full tray of crispy seaweed!)

Despite his need for frequent naps, Charlie is known for his compassion, dedication and commitment to the cause. Charlie's title proceeds him as the best forklift operator in the business. A gorgeous Border Collie with only one and a half years of experience in the business.

In addition to his role, Charlie is an advocate for company culture. Eagerly anticipating team walks, and enjoying treats provided by the other members of Elite Wine while being approachable, kind and caring in the process. If you are looking to purchase a wine storage unit through us, feel safe knowing that Charlie will expertly utilise our forklifts to ensure your unit is safely onboard our delivery transits.